Case studies

Engineer Seal StampsE-commerce Business ·engineersealstamps.com

3x more keywords in Google’s top 3, in one year

How Engineer Seal Stamps automated their content strategy and scaled from manual processes to 150+ top-ranking keywords

The Engineer Seal Stamps Shopify store: “Built on Trust Since 1964”, with a stamp and an embosser on a desk.
Keywords in Google’s top 3
3x
In one year
AI platforms citing them
5
ChatGPT, Gemini, Perplexity and more
Hours saved per month
100+
Content creation in a fraction of the time
Keywords ranking in Google’s top 3Ahrefs, January 2025 to January 2026
Ahrefs organic positions, top 3: about 80 keywords in January 2025, rising past 150 by August and peaking near 205 in December, ending near 170 in January 2026.
“We recommend it to business owners looking to scale content without the overhead of managing writers or complex tools.”
Adam RaidabaughCEO, Engineer Seal Stamps

The challenge

Hours of manual work, inconsistent output.

  • Manual content creation consuming hours with inconsistent output
  • Difficulty finding copywriters who could deliver quality at scale
  • Previous tools required too much time investment for the results
  • High cost of scaling content production with traditional methods

The solution

From keyword to Shopify, without the manual work.

Engineer Seal Stamps replaced their manual process with Machined.ai’s automated content workflow. It handles everything from keyword discovery to publishing, so the team can focus on their business instead of content operations.

  1. A "small business accounting" cluster of six articles and 10,970 monthly searches, listing each article with its keyword, search volume, keyword difficulty and trend.

    Keyword research

    Start from a keyword or a topic. Machined.ai finds the searches worth writing for, with volume, difficulty and trend for each.

  2. What a cluster looks like: a "Small Business Accounting: The Complete Guide" pillar page at 6,600 searches a month, with four supporting articles and their searches, each linking up to the pillar and across to each other.

    Content clustering

    Related keywords become one cluster: a pillar page and the articles that support it, so pages build authority instead of competing.

  3. An explainer open in the editor, "How to choose the right accountant for your small business": 2,140 words with 14 citations and 6 internal links, its citations numbered in the text.

    Writing

    Machined.ai researches and writes each article, with citations, a meta title and description, and the formatting done.

  4. An article marked "Published to Shopify", above the publishing destinations: Shopify connected, and WordPress, Webflow, HubSpot, Wix, Ghost, Framer and webhooks ready to connect.

    CMS publishing

    Finished articles go straight to your CMS, Shopify included, or anywhere else through a webhook.

The results

More rankings, more links, more AI citations.

Other websites linking to them

Links from other sites help Google trust a website.

Links to their site
from1.1Kto1.6K
Websites linking
from117to184
Domain rating
from14to20

Cited by 5 AI platforms

Times their pages were cited in AI answers

  • 246ChatGPT

  • 113Google AI Overviews

  • 137Gemini

  • 104Perplexity

  • 11Copilot

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