Quickstart
When you sign up, Machined automatically creates your workspace and first project as part of onboarding. You'll start on a free trial of the Launch plan — no API key required to get started.

Step 1: Create a brand voice
A brand voice trains Machined on your writing style so all generated content sounds consistent and on-brand.
- Click Brand Voice in the sidebar

- Enter up to 3 URLs of articles or blog posts that represent your writing style (or use the Paste Content tab to paste text directly)

- Click Analyze Voice — this takes up to 30 seconds
- Review your Brand Voice Profile — Machined will suggest a tone, perspective, and a set of do's and don'ts based on your content. Edit anything that doesn't look right.

- Click Save to Project, give your voice a name, and click Save

Your voice is now saved to the project and will be applied when generating content.
Step 2: Connect your CMS
Connect your WordPress or Webflow site so you can publish articles directly from Machined. Without this step you can still export content, but won't be able to publish.
Step 3: Write content
Machined gives you two ways to create content:
- Clusters — a collection of interlinked articles covering different aspects of the same topic. Best for building topical authority.
- Single articles — generate one article at a time. Best for one-off pieces.
Create a cluster
- Click Clusters in the sidebar, then New Cluster
- Select Auto-Pilot mode
- Enter your main keyword, for example:
how to grow tomatoes - Set your target audience, language, and cluster size
- Click Create cluster

Machined will research keywords and generate a cluster of articles. This typically takes about a minute.
Create a single article
- Click Articles in the sidebar, then New Article
- Enter your target keyword
- Set your target audience and language
- Click Write Article

Next steps
- Brand Voice — learn more about creating and managing voices
- AI models — explore available models across providers
- API modes — use your own API key (BYOK) to remove usage limits
- Plans & Pricing — see what's included on each plan