Content types
Overview
The content type tells Machined what kind of article to create: a step-by-step tutorial is structured very differently from a product roundup or an opinion piece. Each content type has its own structure and tone.
You can further refine the output using Custom instructions.
Available content types
Content types are grouped by what the reader is trying to do.
Explanatory
| Content type | Description |
|---|---|
| Explainer | Defines a concept concisely for someone encountering it for the first time |
| Ultimate Guide | Comprehensive pillar content, cluster hub, targets head terms |
| Listicle | Curated numbered collection of tips, ideas, or examples (not products) |
| Statistics / Data | Aggregated sourced data points organized by category, designed to be cited |
Commercial
| Content type | Description |
|---|---|
| Roundup | Evaluates and ranks multiple products for a specific need |
| Comparison | Head-to-head of two specific products with a clear verdict |
| Alternatives | Options beyond a specific anchor product |
| Review | In-depth evaluation of a single product with a recommendation |
| Buyer's Guide | Teaches criteria for a purchase decision without recommending products |
How-to
| Content type | Description |
|---|---|
| Tutorial | Step-by-step instructions for completing a task or fixing a problem |
Authority
| Content type | Description |
|---|---|
| Opinion | An argued perspective or take on an industry topic |
| News | Timely reaction to an industry development or trend |
| Case Study | A narrative account of a real outcome with supporting evidence |
How the content type is chosen
Single articles
Once you've entered a target keyword and title, Machined detects the most suitable content type and selects it for you. You'll see an Auto-detected badge (or Best guess when it's less certain). You can pick a different type from the Content type dropdown at any time, and click Reset to suggested to go back to Machined's suggestion.
Clusters
When a cluster is created, Machined proposes a content type for each keyword. You can change it per article in the General tab of the cluster table.
Content type is chosen per article, so it isn't part of your project's writing defaults.
Heading case
You can choose how headings are capitalized:
- Sentence case: only the first word is capitalized (the default)
- Title case: each major word is capitalized
Heading case is set under Advanced settings → Model & output when creating a single article, in the Custom tab of the cluster table, or for the whole project in writing defaults.