Built-in voices
Machined.ai includes a number of built-in voices, each one with its own distinct personality and style.
Each voice is best suited to specific content types and situations, but it's best to try them all out to find what works best for your content. The Blogger is the default voice.
Choosing a voice
- Single articles: under Advanced settings → Voice, choose Use voice preset, then pick a voice from Select voice preset. You can also adjust its Tone and Perspective for that article.
- Clusters: per article, or for every article at once, in the Voice tab of the cluster table
- Whole project: choose a Brand voice in writing defaults. The built-in voices are listed under Machined default voices.
Want something that sounds like your brand? Create a custom voice.
General purpose
General purpose voices are useful if you don't want a voice that has too much personality - these voices are great to start with.
| Voice | Persona | Use cases |
|---|---|---|
| The Blogger | Conversational, direct, occasionally quirky | Great for casual blog posts, listicles, lifestyle content, creator newsletters, and solo-brand websites |
| The Minimalist | Short sentences, clear ideas, little fluff | Great for landing pages, product updates, feature announcements, and minimalist brands |
| The Professional | Professional, confident, data-driven | Great for B2B, business blogs, SaaS content, product explainers, and LinkedIn-style thought leadership |
Casual
Casual voices are great for content that is more personal, perfect for content centred around health, nutrition, working out, relationship advice and other personal topics.
| Voice | Persona | Use cases |
|---|---|---|
| The Coach | Motivating, direct, goal-oriented | Perfect for productivity, fitness, mental health, personal development, and habit-building content |
| The Best Friend | Supportive, casual, "I've been there" vibe | Ideal for lifestyle blogs, wellness content, parenting advice, and emotional support topics |
Editorial
Editorial voices are great for journalistic or long-form content, perfect for formal educational content, news style posts or editorial articles.
| Voice | Persona | Use cases |
|---|---|---|
| The Journalist | Balanced, fact-forward, inverted pyramid structure | Perfect for news-style updates, summary posts, curated roundups, and factual reports |
| The Storyteller | Narrative style, vivid imagery, hooks and arcs | Ideal for origin stories, customer success stories, long-form editorial content, and emotional hooks |
Professional
Professional voices are great for B2B style content that needs to clearly present statistical or numerical information or provide a convincing sales-style narrative.
| Voice | Persona | Use cases |
|---|---|---|
| The Analyst | Data-driven, objective, clear | Ideal for case studies, industry reports, market breakdowns, and SaaS strategy posts |
| The Consultant | Polished, confident, persuasive | Great for landing pages, positioning statements, sales content, and B2B marketing |