Custom voices
Custom voices let you teach Machined.ai your own writing style, so generated content sounds consistent and on-brand. Each project can have as many custom voices as you need. Creating a voice requires a paid plan.
Creating a custom voice
Click Brand voice in the project sidebar. You'll see two ways to create a voice:
- Analyze my writing: give Machined up to three pages from your site, or paste in some example text, and it drafts a voice for you to review
- Write it myself: define a voice from scratch. This is best when you're creating a voice you don't publish in yet, such as a new audience, a second brand or a stricter compliance style.

Analyzing your writing
- Click Start from my content
- On the From my site tab, enter up to 3 pages that represent your writing style. Click Add another page to add more. Alternatively, use the Paste text tab to paste at least 200 characters of example text.
- Click Draft the profile. It takes about 30 seconds.

Machined drafts a New voice profile for you to review:
- Name: what the voice is called in Machined
- Tone and Perspective
- Voice summary: one or two sentences on how you sound
- Rules: things the writer should Always or Never do
- Sample: a passage written in this voice

- Edit anything that doesn't look right
- Click Save voice (or Start over to try again)
Managing voices
All of a project's voices are listed on the Brand voice page, showing how many articles use each one and when it was last updated. Use the menu on each voice to:
- Edit the voice
- Copy to another project
- Delete the voice
Using a voice when writing
- Single articles: under Advanced settings → Voice, choose Use custom brand voice, then pick your voice from Brand voice
- Clusters: per article, or for every article at once, in the Voice tab of the cluster table
- Whole project: choose your voice as the Brand voice in writing defaults, under Your custom brand voices. Every new article and cluster then starts with it.
A custom voice has its own tone and perspective, so these can't be changed per article. To adjust them, edit the voice.
Built-in voices
If you haven't created a custom voice yet, you can use one of Machined's built-in voices. See Built-in voices for the full list.