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Audience

Defining the topic is just the first step in crafting a successful cluster. Equally important is defining your target audience. This allows Machined to tailor the content cluster to meet the specific interests and needs of the people you want to reach.

Why audience matters​

When you define your target audience precisely, you enable Machined to create content that resonates with them. This leads to higher user satisfaction, increased engagement, and better conversions.

By defining your target audience, you help Machined to:

  • Create personalised content: The AI produces content that speaks directly to your audience's preferences, pain points, and interests
  • Enhance engagement: Tailored content increases time on site and encourages readers to explore related articles
  • Improve conversion rates: Content that addresses specific needs can influence decision-making
  • Maintain focus: Understanding your audience helps avoid content drift, keeping articles cohesive and valuable

Be specific​

Precision is key to generating accurate and engaging content. The more detailed and specific your audience definition, the better Machined can tailor the content.

Vague audience: Health Enthusiasts

This gives a general direction but lacks the specifics needed for focused content.

Specific audience: Fitness Enthusiasts in Their 30s, Interested in High-Intensity Interval Training and Plant-Based Diets

This includes age group, fitness preferences, and dietary preferences. The generated content will be much more tailored to these exact interests.

Create separate clusters for different audiences​

To maximise the impact of your content, create a separate cluster for each audience segment. A single cluster should focus on one particular audience, ensuring the content aligns with their specific needs.

Example:

Same topic, different audiences:

  • Topic: Motherhood > Dealing with Stress Audience: Working Moms Content focuses on stress-relief strategies for balancing work and family life.

  • Topic: Motherhood > Dealing with Stress Audience: Single Moms Content focuses on handling parental responsibilities without a partner's support.

  • Topic: Motherhood > Dealing with Stress Audience: Moms of 2 under 2 Content addresses the unique stressors of having two very young children.

By creating separate clusters for each audience, you ensure the content is highly tailored and provides valuable insights based on their specific circumstances.