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Keyword metrics

Machined.ai displays keyword metrics in the cluster table to help you evaluate and select the best keywords for your cluster. They're shown under Keyword Metrics next to each article (on wider screens).

Volume​

Search volume shows how many people search for this keyword each month. Higher volume means more potential traffic.

KD (keyword difficulty)​

Keyword difficulty estimates the chance of reaching the top ten organic results, on a scale of 0 to 100. Lower numbers are easier to rank for.

Clusters created before keyword difficulty was added show a dash (—) instead of a score.

Trend​

The trend line shows how search volume has changed over recent months. Use it to spot seasonal patterns or growing and declining interest in a topic.

Notes​

  • Keyword metrics come from the cluster's country and language. If no data is available for a keyword in that market, the metrics are left blank.
  • Metrics are fetched once, when the cluster is created.
  • Keyword metrics come from Google search data. They may not match your favorite keyword tool exactly: this is normal, as most tools don't agree on exact numbers.