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Tone of Voice

Tone of voice controls the style and personality of your writing. You can set the tone at the cluster level or individually for each article.

Built-in voices​

Machined provides several built-in voices organized by category:

General​

  • Blogger: Second person, friendly tone - engaging and approachable
  • Minimalist: Third person, neutral tone - clean and straightforward
  • Professional: Second person, confident tone - authoritative and trustworthy

Casual​

  • The Coach: Second person, casual tone - motivational and encouraging
  • Best Friend: First person, empathetic tone - personal and relatable

Editorial​

  • Journalist: Third person, confident tone - objective and informative
  • Storyteller: Third person, confident tone - narrative and engaging

Professional​

  • Analyst: Second person, neutral tone - data-driven and objective
  • Consultant: Third person, formal tone - expert and authoritative

Examples​

Here's how the same information sounds in different voices:

Blogger (Second person, friendly): "You'll love how easy this makes your workflow. It's a game-changer for busy content creators like yourself!"

Minimalist (Third person, neutral): "This approach simplifies workflow management. Users report significant time savings."

Best Friend (First person, empathetic): "I totally get how overwhelming this can feel. When I first started, I felt the same way, but here's what helped me..."

Journalist (Third person, confident): "Recent studies indicate that this method improves efficiency by 40%. Industry experts have adopted this approach widely."

Analyst (Second person, neutral): "You can measure the impact by tracking three key metrics: engagement rate, conversion rate, and time on page."

Consultant (Third person, formal): "Organizations implementing this strategy have demonstrated measurable improvements in operational efficiency and resource allocation."

Setting tone of voice​

You can set the default voice when creating a cluster, which will apply to all articles in that cluster. You can also override the voice for individual articles if needed.

Custom voices​

Beyond the built-in voices, you can create custom voices that match your specific brand and style. Custom voices override the built-in tone settings and apply their own perspective and tone characteristics.